press release writing tips !
Publicity is an inexpensive marketing tool and it is a form of marketing strategy that helps to develop credibility. Several industries have pioneering up-start companies unknown relatively. In order to get competitive advantage, it is essential to create credibility through publicity. A press release does not control message unlike advertising. Press release helps to build credibility. The readers who read an advertisement know that the content in it is over hyped. Rather, many reader trust independent authorities such as columnists, broadcaster, reviewers and reporters. It is undoubted that these authorities are influenced directly by effective public relation and a well formatted press release.
An effective press release can expose your organization to the people, increase your sales and greatly improve the image of your products or business. The bottom line is that credibility can help win your customer pocket along with the heart. A well-written press release picked by the media can help build credibility.
Points to Remember
- Strong start: Your initial line and title should convey what you want to say in brief. Include the five W’s that is what, who, where, why and when in the introduction part. The subsequent part of the press release should include supporting examples and facts.
- Make it simple of the media: If your press release is well-written some journalists and agencies will grab and publish in their publication with little or no alteration. They may use it to create their own ideas. The more facts and details you provide the lesser work media will have to do.
- Readers mind: Keep the interest of the reader in your mind. Read what you as a reader would like to have in it.
- Relevant: Real life examples should be used to support the content you are required to communicate. Emphasize the importance of your information and its benefits.
- Fact: Providing facts will ensure that you have done enough research work and that your points are strong. Ensure to attribute the facts that you have used from other sources. Do not write add-ons and fluffs. Avoid making up things. If your content is too good to be true, do not include as it may affect your creditability.
- Concise: Avoid utilizing extravagant language, unnecessary clichés or superfluous adjectives. Be to the point and convey your message directly.
- Industry Jargon: If your press release is not easy to understand for a journalist, layman may not pick up at all. Use only limited industry terminology.
- Exclamation points: Using exclamation points may affect credibility. Use only one exclamatory mark if at all.
- Permission: Some companies may not like using their image or name. Therefore, before using quotes or information take written permission from associates, officials or other organizations.
- Company information: End your press release with a brief profile of your organization. Provide information of the company that you are creating press release. Also include detailed contact information with e-mail and contact number for the spokesperson of the company.
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